Paleochora is located on the southwestern coastline of the prefecture of Chania in a distance of 75km of the city of Chania and 200km from Heraklion. Built on a peninsula between two gulfs, Paleochora is characterised as the “ Nymph of Lybean” and the “Land of the Sun”.
Today it has got around 2500 permanent inhabitants while the number is overdoubled during the summer months. The area’s economy is based on tourism and agriculture (mainly tomatoes in greenhouses and olive oil). Tourism started developing in the area at the beginning of the 70’s since Paleochora became an especially popular destination for hippies as they used to camp on its beautiful beaches. Today it is a peaceful, rapidly developing holiday destination.